Summer is a time when ordinary moments can turn into an unforgettable memories. In The Summer I Turned Pretty, the summer crew creates lifelong memories together, season after season. Magenta Status also can transform a moment by giving all T-Mobile customers a chance to elevate their day, enjoy a freebie, or experience something new through the T-Life app. We also know that, especially for our Gen Z customers, these moments are captured and shared through their phones—creating digital scrapbooks of their favorite memories.

Bringing these insights together, BIL PCP delivered a co-branded custom clip-based video titled “Summer Memories.” The team employed a T-Mobile phone's camera roll as a visual bookends, weaving together specific Magenta Status offerings and fan-favorite The Summer I Turned Pretty moments—as if they were part of a camera roll.

Balancing these two sides of the coin, our VO talks to both T-Mobile and The Summer I Turned Pretty. The VO encourages fans to create more memories this summer—and hop in the front (rental car perks), sent the text (T-Mobile has impressive connectivity), and dim the lights (movie theater perks). Catch our video in-show, and across PV.