VIDEO / SOCIAL / ACTIVATION
“What, like it’s hard?”
To harness the excitement around the series premiere of Elle, the Legally Blond prequel, T-Mobile wanted to be part of the cultural moment to motivate viewers to make the switch.
Inspired by the fan-favorite Legally Blonde track "Perfect Day" and key moments from the new series, the campaign showcased how T-Mobile membership perks like dining, concerts, movies, travel, and experiences can make every day a perfect day.
The campaign came to life through a :30 custom live-action video and :15 custom social edit, both shot on location in Vancouver where the series was filmed.
Across the Amazon Canvas
The partnership extended across the Amazon Canvas with a Prime Video App hero placement, co-branded pause ad, tagged tune-in, co-branded bumper, and promotions-led marketing activations including the Elle World premiere event.
