Fueling The Thirst

As one of Prime Video’s leading brand partners, Liquid I.V. was searching for its next breakout collaboration—one that would authentically connect with Millennial and Gen Z audiences through culturally relevant storytelling. Young Adult Prime Video titles had already proven to be a powerful space for driving engagement, fandom, and conversation.

Enter Off Campus. Fueled by a passionate BookTok fanbase long before the series premiered, the title arrived with built-in anticipation and cultural momentum. The partnership gave us the opportunity to integrate Liquid I.V. naturally across the Prime Video ecosystem, transforming the brand from a traditional sponsor into part of the conversation itself.